B for Beauty

Beauty (noun)- A combination of qualities, such as shape, colour, or form, that pleases the aesthetic senses, especially the sight.

We teach young girls that it’s not okay to be comfortable in their own skin.
We teach young boys it’s not okay to not be comfortable in their own skin.
We teach them that though it’s natural yet there isn’t beauty in it.
We teach them that their only chance at life,
Is hiding their bodies behind cloaks of beauty products.
We sell them the promises of a better shot at life and love.

Media reminds us of our inefficiency, and we let them.
Skin Whitening!
Skin Brightening!
Winter fairness!
Advance fairness!
Instant fairness!
Anti-marks!
Spotless skin!
Flawless radiance!
Perfect radiance!

Why are people living unsuccessful lives in these marketing campaigns,
Only because they aren’t beautiful? 
(According to the existing beauty norms of course!)
Why does the narration in these campaigns sound so empowering,
While telling us that we aren’t good enough? 
(According to the existing beauty norms of course!)

We need to teach young girls to be more of who they want to be,
And less of whom the society wants them to be.
We need to teach young boys to be more of who they would rather be,
And less of whom the society thinks they should be.
We need to teach them that beauty is so much more than what appears on the outside.
We need to teach them that they’re beautiful just the way they are.

Media tells us every day that it is not okay to look like we do.
It is not beautiful to have pores or scars that tell stories.
Media tells us every day that it is not okay to be who we are.
It is not beautiful to have coloured skin or hair that is wild.
Media tells us every day that it is not okay to find comfort in our skin.
It is not beautiful to have flaws or imperfections that make us who we are.

Media reminds us of our inefficiency because we let them.
Because we let them get away with it, every day.
The question is for how long?
For how long are we going to hide our bodies behind the cloaks of perfection.
Because I don’t want my children to grow up in a world which tells them
That it’s not okay to look like they do, only because I let them.

 © Apoorva Bora

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